Populism, Twitter and the European Public Sphere - Social Media Communication in the EP Elections 2019

Populism, Twitter and the European Public Sphere - Social Media Communication in the EP Elections 2019

Edited by : Juha Herkman,
and Emilia Palonen

Palgrave Macmillan


This volume approaches the relationship between European public sphere and political communication in the framework of establishing populism and social media. The empirical analysis focuses on the comparison between different EU countries during the 2019 EP elections campaign. The data for the analysis was collected real time from Twitter in the Netherlands, Germany, Finland, Italy, Spain, Ireland and the UK. during a month period and are analyzed with both computerized quantitative and manual qualitative methods.

The book introduces a new perspective in conceptualizing populism in comparative analysis, in which populism is understood rather as an antagonist logic of political identity formation than pre-defined political ideologies, movements or party cleavages. We approach implications of populist construction of ‘us’ and ‘not us’ in national contexts of 2019 EP election campaigns to find out the relationality between different political actors and parties. A special attention is paid to national/transnational and European/Eurosceptic tendencies in campaign rhetoric. By using a unique idea of ‘hashtag publics’ we approach the common Twitter discussions around the elections and ask: what particular topics and themes did different political actors distribute over Twitter during the 2019 EP elections, how were various topics and actors linked to each other, and how were campaign agendas and actors linked to populism?

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Chapter #1 (Introduction: Data and Methodology in the Twitter EP2019 Analysis), Chapter #4 (Finland: Populist Polarisation of the Finnish Political Communication), and Chapter #8 (Conclusion: The UK: Brexit and Competing Populism) are available open access under a Creative Commons Attribution 4.0 International License.

Table of contents (8 chapters)


Pages 1-22, Open Access 

Democratic Corporatist Countries


Carola Schoor, Reeta Pöyhtäri, Tuija Saresma
Pages 25-56


Kimmo Elo
Pages 57-83


Juha Herkman, Laura Sibinescu, Emilia Palonen
Pages 85-113, Open Access

Polarised Pluralist Countries


Saija Räsänen, Roberto De Rosa, Dario Quattromani
Pages 117-143


Dolors Palau-Sampio, Virpi Salojärvi
Pages 145-173

Liberal Countries


Niamh Kirk
Pages 177-207


Dayei Oh, Olli Castrén
Pages 209-237, Open Access


Editors and Affiliations

Juha Herkman
Media and Communication Studies, Faculty of Social Sciences, University of Helsinki, Helsinki, Finland

Emilia Palonen

Helsinki Institute for Social Sciences and Humanities (HSSH); Political Science, Faculty of Social Sciences, University of Helsinki, Helsinki, Finland
5XÉçÇøExecutive Committee member